Quality Score
Quality Score is Google's rating of how relevant your ads and landing page are to the keywords you're bidding on. It's scored 1–10. A higher Quality Score means Google trusts your ad more, charges you less per click (lower CPC), and shows your ad more often. A low Quality Score means higher costs and fewer impressions.
Why it matters for your business
Quality Score directly impacts your ad costs. A business with a 7/10 Quality Score might pay half as much per click as a competitor with 4/10, even if they're bidding on the same keywords. Improving Quality Score saves money and gets your ads more visibility.
In practice
Keyword: 'plumber near me'. Business A has a 9/10 Quality Score and pays $3 per click. Business B has a 4/10 Quality Score on the same keyword and pays $8 per click. Same traffic, very different costs.
Common questions
How do I improve my Quality Score?
Three factors: (1) Ad Relevance — make sure your ad copy matches the keyword, (2) Landing Page Experience — the page you send people to should be relevant and fast-loading, (3) Click-Through Rate — write compelling ad copy to get higher CTR. All three improve Quality Score.
Does Quality Score affect Facebook ads?
No, Quality Score is a Google Ads concept. Facebook has similar metrics (Relevance Score, Engagement Rate) but they work differently.
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