Explore 14 articles on digital marketing and ad management
Ads on Autopilot for Local Businesses: What the Machines Run and What a Person Still Has to Do
Local Business MarketingGoogle and Meta automate bidding and delivery, but autopilot ads still need tracking, search-term cleanup, patience during learning and fast lead follow-up. Here's the split.
Read ArticleOn October 1, 2026, Google's Local Services Ads started charging for unanswered calls over 20 seconds during business hours — and LSA is migrating into Google Ads. The seven things contractors must do this week.
Read ArticleMeta is removing ad placement exclusions from ad sets, rolling out account by account. Here are the five things contractors must do before the off switch disappears: document exclusions, rebuild as value rules, decide brand safety at account level, watch new inventory, and audit.
Read ArticleHow Much Do Construction Companies Spend on Marketing?
Local Business MarketingHow much construction companies spend on marketing, benchmarked as a percentage of revenue, plus what South Florida contractors should actually budget in 2026.
Read ArticleGoogle Just Changed Your Ad Campaigns Without Asking — What Contractors Need to Check This Week
Google AdsGoogle is automatically migrating Search campaigns to AI Max this September. Here are the five things contractors must check: search terms, negative keywords, brand exclusions, cost per lead, and conversion tracking.
Read ArticleHow HVAC contractors in South Florida use Google Ads to book more jobs — CPC benchmarks, campaign structure, and budget guidance for 2026.
Read ArticleA practical guide to running Facebook ads for contractors—account setup, targeting, ad creative, budgets, tracking, and what to measure to get booked jobs.
Read ArticleA guide to Meta ads for South Florida home-service contractors: campaign budgets, targeting, lead measurement and trade-specific considerations.
Read ArticleHow Much Does Managed Social Media Cost in 2026?
Social Media ManagementWhat managed social media actually costs in 2026 — freelancer vs agency vs DIY tool, platform by platform. Real pricing from named sources.
Read ArticleLocal Business Marketing Costs: Build a Budget You Can Measure
Local Business MarketingSeparate ad spend, management fees and lead-handling costs. Build a local marketing budget using your own close rate, job margin and campaign results.
Read ArticleWhat "Done for You" Marketing Looks Like for Small Business
Done-for-You Marketing ServicesExplore what done-for-you marketing can include, how service scope affects costs and what to ask before choosing an advertising partner.
Read ArticleLearn the foundations of Facebook ads for small businesses: audience targeting, creative, budgets, campaign measurement and optimization.
Read ArticleWant the ads handled for you?
Flat monthly rate, no contracts, ads live in 48 hours. Get a free ad plan built for your business and market.
Get Your Free Ad Plan