Google Search Ads
Google Search Ads are text ads that appear at the top of Google search results. When someone types 'plumber near me,' your ad might show up above the organic search results. You pay only when someone clicks your ad (pay-per-click model).
Why it matters for your business
Google Search Ads are high-intent. When someone searches 'lawyer near me' or 'emergency plumber,' they're ready to hire. For local service businesses, Google Search Ads often deliver the highest-quality leads because people are actively looking for exactly what you offer.
In practice
Someone searches 'roof repair Los Angeles.' Your Google Search ad appears at the top: 'Professional Roof Repair — Same Day Service — Free Inspection — Call Now.' They click, call, and become a customer.
Common questions
How much does Google Search Ads cost?
It depends heavily on your industry and keywords — clicks in competitive fields like law cost far more than in less competitive ones. You control your budget and only pay for clicks, so you decide how much to spend.
How is Google Search different from Facebook Ads?
Google Search is when someone is actively searching for your service (high intent). Facebook Ads interrupt people while they're browsing (lower intent). Google Ads usually deliver better-qualified leads but cost more per click.
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